Inkpaw

What

Inkpaw is GoSmartR’s own venture — our money and risk, no external client: a classical pet-portrait atelier where a customer sends one photograph, approves the rendered portrait, and only then has it printed on museum canvas in Britain. The storefront is a Shopify theme written from scratch in Liquid, with a Supabase edge function handling photograph uploads into a private bucket.

What was hard

The hard part was not the storefront — it was learning what the funnel actually measured. The original commission page asked for the pet’s photograph before checkout, which meant “add to cart” was physically a file upload: leave the page, open the photo library, choose a picture, come back, wait. A paid-traffic flight diagnosed it structurally — the pixel was clean, the creative was clean, the gate was the product page itself.

How

The theme ships as versioned releases with written preflight gates, each note recording what was found by auditing the rendered live store — not just the repository. Two invariants run through every release: the purchase must survive with JavaScript deleted (the buy form is a native POST), and the desk must refuse rather than pretend — it cannot take payment for a commission with no photograph attached. Photographs travel by signed one-shot URLs into a private Supabase bucket; ad flights are pre-registered, with gates written before the first pound and metrics that would flatter structurally banned from decisions.

Result

The v6.1.0 funnel is live: the commission is bought with an ordinary form, and the photograph is asked for after checkout — the upload gate removed from the paid path entirely. Eight versioned releases are on the record for 2026, each with its own audit trail, and the storefront, print room and memorial rooms operate as one house at inkpaw.co.uk.