Beauty / Interactive experience · Build · Studio project
Nicky’s Brand
Studio project / Interactive 3D
Visit Live Site
- Studio project
- Nicky’s Brand
- Timeline
- Launched September 2026
- Tech Stack
- Next.js, React, TypeScript, React Three Fiber, Three.js, Tailwind CSS, Zustand
- Live Site
- nickysbrand.com
The Challenge
Make braid styles easier to explore and share through a playful, visual experience. This independent studio project for Nicky’s Brand needed to bring together real hairstyle photography, a configurable preview and a clear path from choosing a look to sharing it.
A closer look
The Design
The Approach
We built the experience around a live braid designer. A procedural 3D head and a scalp map visualise the choices, while share links let the selected look travel outside the site. Bulgarian and English interfaces sit inside a city-inspired visual world, with a gallery of real work connecting the interactive designer to the brand.
Designed to work
The Solution
A braid designer you can explore
Controls for braid styles and details feed a 3D preview and top-down scalp map, making the chosen look visible as it changes.
Looks made to be shared
A design can be copied as a link or shared through supported device controls, with image exports for taking the look into a conversation.
A bilingual brand world
Bulgarian and English content, real hairstyle photography and a city-inspired scene give the product an identity beyond its configuration panel.
The Results
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All work
