01 · Week 0 · Before we sign
Discovery
We figure out if this is a fit before money changes hands. The audit is free, the call is free, and the answer at the end is honest. We say no to projects we can’t do well.
What we do
- A 5-minute site audit you can act on with or without us
- A 30-minute call about the constraint, not the deck
- A written proposal naming the right tier and the trade-offs
What you do
- Run the brief generator (8 questions, ~3 min)
- Tell us what success looks like in 6 months — with numbers if you have them
What you get
- A written tier recommendation with the why behind it
- A clear yes or no — we don’t chase or pressure
- An audit you keep regardless of whether we work together
02 · Week 1 · The onboarding sprint
Onboarding
A focused first week that ends with the studio in your stack and the first work shipped. No "we’re still getting set up" excuses by the end of week one.
What we do
- Audit your repo, hosting, analytics, search console, error tracking
- Set up our shared dashboard with project status + monthly counters
- Identify the three highest-leverage tasks for month one
- Ship the first one inside the first week
What you do
- Grant access to the systems we agreed on — we send a checklist
- Hand over brand assets, voice notes, prior design files
What you get
- A tidy access log of every credential we hold, why, and how to revoke
- An onboarding doc with our first-month plan, named tasks, target dates
- The first shipped fix — already in production by Friday
03 · Weeks 2–4 · First wins
First wins ship
The remaining weeks of month one are about hitting the three identified targets. We bias toward visible wins so by month-end you have evidence the engagement is working.
What we do
- Ship the remaining month-one tasks
- Run weekly internal performance checks (LCP, CLS, INP, error rate)
- Draft the first monthly report from real data, not vanity metrics
What you do
- Two short async reviews — one mid-month, one before the report
- Flag any internal stakeholder who needs to weigh in early
What you get
- Three production changes, each with before/after numbers
- Working messaging in your dashboard — no email-tag for context
04 · End of month 1 · The first monthly report
First report
The deliverable that justifies the retainer. One-page, action-oriented, signed by a real human. The report ends with one optimisation we’d test next — the seed of month two.
What we do
- Write the report — plain English, no jargon, real numbers
- Record a 3-minute Loom walking through it
- Schedule the month-two strategy call (if your tier includes one)
What you do
- Read the report — it’s designed to take 5 minutes, not 50
- Reply with one question or "ship it" on the next test
What you get
- A one-page report with the month’s changes + measured impact
- A clear next-month plan, drafted before the call so the call is faster
05 · Months 2–3 · The cadence settles
Cadence
By month two we’ve learned each other. The cadence becomes predictable — you stop wondering whether work is happening, because the rhythm itself is the proof.
What we do
- Active SEO sprints (Acceleration & Scale)
- One paid campaign sprint per month (Acceleration)
- Bi-weekly 30-minute strategy calls (Acceleration), weekly 60-minute (Scale)
- Continuous shipping — small changes most weeks, larger ones when warranted
What you do
- Show up to the strategy call — we move faster when you’re in the loop
- Forward inbound leads / press / partnerships you want us to factor in
What you get
- A monthly report that is structurally the same, so trends are obvious
- A growing log of “what we tried, what worked, what didn’t”
06 · Months 3–6 · Tier review
Tier review
The retainer’s job is to be right-sized for the moment. We surface tier-up moves when reports keep recommending tests and tier-down moves when the work calms. We’d rather size the tier honestly than let the retainer drift underwater.
What we do
- Flag tier-up moments inside the monthly report when we see them
- Recommend tier-down moves when stewardship is the right phase
- Walk through the actual numbers driving the recommendation
What you do
- Read the rec — say yes, no, or "tell me more"
- Loop in finance / leadership early if a tier-change needs sign-off
What you get
- A retainer that’s sized for what’s happening, not what was true at signup
- A documented rationale, in writing, for every tier change
07 · Month 6+ · Compounding
Compounding
The phase the work is designed for. By six months the patterns in your data are clear, your dashboard is the default tab, and the next quarter’s plan writes itself off the trends.
What we do
- Quarterly business reviews (Scale) — long view, named team, real strategy
- Custom builds in-flight (Scale) — dashboards, integrations, A/B framework
- Compounding work: every report stacks on the last
What you do
- Treat us like part of the team, not a vendor — it’s how the work gets best
- Tell us when something internal changes — strategy shifts faster than process
What you get
- A site that gets better measurably every month
- A studio that knows your business well enough to disagree productively