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How we work

Clear from
the first conversation.

From a first conversation to a clear proposal and considered delivery. Here’s how we agree the work, share progress and plan what comes next.

First conversationUnderstand the brief

Discovery

We discuss your business, the problem to solve and what success would look like. This helps us decide whether a website project, ongoing improvements or automation is the right next step.

What this phase looks like

What we do

  • Review your current website or workflow
  • Discuss priorities, constraints and budget
  • Explain where we can help and flag any gaps

What you do

  • Share the problem, audience and desired outcome
  • Tell us about existing tools and any deadline

What you get

  • An initial recommendation
  • A clear next step before any paid work is agreed
Before work startsA written agreement

Scope and quote

We turn the brief into a proposal you can review. Deliverables, exclusions, price, payment schedule and timeline are agreed before work starts.

What this phase looks like

What we do

  • Define the work and how completion will be reviewed
  • Identify third-party costs, dependencies and usage limits
  • State any ongoing support, response arrangements and contract terms

What you do

  • Review the scope and raise anything missing
  • Approve the proposal and agreed payment arrangements

What you get

  • A custom quote for your business
  • A shared definition of what is included and what would need a separate quote
Project setupReady to begin

Planning

We collect the access and material needed for the agreed work, confirm responsibilities and organise the delivery plan.

What this phase looks like

What we do

  • Request only the access the scope requires
  • Confirm milestones and review points
  • Agree how feedback and project updates will be shared

What you do

  • Provide the agreed content, assets and system access
  • Name the person responsible for feedback and approval

What you get

  • A practical delivery plan
  • Clear ownership of decisions and dependencies
During deliveryDesign and engineering

Build and review

We develop the agreed website, improvements or workflow in reviewable stages. Feedback is handled at the points set out in the proposal.

What this phase looks like

What we do

  • Design and build the scoped deliverables
  • Share progress and explain relevant decisions
  • Flag changes to cost or timing before expanding the scope

What you do

  • Review the work at the agreed milestones
  • Provide consolidated feedback and required content

What you get

  • Working previews or demonstrations
  • A record of decisions and any agreed scope changes
Before handoverReady for use

Test and launch

We check the agreed requirements, resolve issues and prepare for handover. The release plan depends on the website or workflow being delivered.

What this phase looks like

What we do

  • Test relevant devices, forms, integrations and failure paths
  • Prepare the agreed documentation or walkthrough
  • Coordinate the release and handover

What you do

  • Review the completed scope
  • Approve the release and confirm who will own the service

What you get

  • The agreed deliverables and access
  • A clear handover and any documented follow-up items
After delivery, if agreedOptional ongoing support

Care and improvements

If you need support after handover, we agree a separate scope. This can cover website care, further improvements or support for an automation.

What this phase looks like

What we do

  • Define the ongoing tasks, capacity and usage allowance
  • Agree reporting, response arrangements and review dates
  • Quote additional work before adding it

What you do

  • Share priorities and changes in the business
  • Approve the ongoing proposal if you want to continue

What you get

  • Support matched to the work you need
  • Written costs, responsibilities and terms for the ongoing engagement
At agreed review pointsKeep the scope useful

Review the next step

We review what has been delivered and what the business needs next. A new phase or change to ongoing work gets an updated scope and quote.

What this phase looks like

What we do

  • Review outcomes against the agreed objectives
  • Recommend continuing, adjusting or completing the engagement
  • Document proposed changes before they take effect

What you do

  • Tell us what has changed and what matters next
  • Decide which proposal, if any, to approve

What you get

  • A clear recommendation based on current priorities
  • An agreed next step or an orderly handover
Open conversations

When the plan changes.

How we approach the moments that call for a different direction.

When the priorities change

We discuss what has changed and what it means for the agreed work. If the change affects scope, price or timing, we put the options in writing and agree the next step before taking on the extra work.

When you outgrow us

When your needs move beyond the work we can support well, we discuss a handover. We agree how to transfer the relevant files, access and documentation in line with your engagement terms.

When we say no

We turn down work we can’t do well. Industries we don’t understand, projects with adversarial constraints, brief generators that come back with mismatched goals and budget. The proposal will say no, with reasons, plus an honest recommendation of who might be a better fit. We’d rather lose the deal than ship work we don’t believe in.

The first step

Let’s talk it through.

Start with a free intro call, share a brief, or use the website audit. We’ll help you identify a useful next step.