Notes from the studio
Journal.
Long-form notes on design choices, engineering decisions, and the patterns we ship for clients. Written when we have something to say, not on a schedule.
- 01
01 May 2026 · 11 min read
StrategyStudioThe architecture of trust on a studio site
Most studio sites are brochures. The few that aren't share a small set of structural moves — public dashboards, honest roadmaps, error logs, working tools. A note on what those surfaces are for, and why they only work when they're true.
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- 02
30 Apr 2026 · 6 min read
StrategyPricingWhy we charge monthly, not per project
Pricing shapes incentives more than any contract clause. Here’s the case for the retainer model — and why fixed-bid project work is great for the agency and bad for the client.
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- 03
29 Apr 2026 · 6 min read
EngineeringDesignHow we built this site
A walk-through of the stack, the design system, and the scroll theatre we built ourselves before we ship it for clients.
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- 04
22 Apr 2026 · 5 min read
EngineeringPerformanceWhy we use Lenis (and when not to)
Smooth scroll is a budget item. After shipping a few sites with Lenis and a few without, here’s where we landed — and the test bug that bit us repeatedly.
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- 05
15 Apr 2026 · 7 min read
DesignProcessNotes on shipping FinalTheater
Most studio sites end the same way: a lime band, a CTA, an arrow. We replaced ours with a three-act pinned scene. Here’s what worked, what we tried that didn’t, and the small details that mattered.
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