GoSmartR
Studio · For E-commerce
A studio for stores that convert.
E-commerce sites for consumer brands — Shopify, WooCommerce, or fully headless. Conversion-focused, instrumented to learn from real shoppers, maintained on a monthly retainer so the site keeps improving while your catalogue grows. We've shipped for fashion, beauty, home, and specialty consumer goods.
Why teams pick us
01
Conversion is the brief
Every section earns its place by the metric it moves. Hero hover effects that drop CLS, slideshows that kill mobile LCP, third-party widgets that break checkout — we say no to all of it. Web Vitals are part of the build, not a post-launch surprise.
02
Instrumented from day one
GA4, Shopify analytics, Hotjar/Microsoft Clarity, server-side conversion APIs (Meta CAPI, Google Enhanced Conversions), A/B testing infrastructure — wired in before launch. Monthly reports tell you which PDP variant won, where the cart drop-off is, and what to test next.
03
Stack-agnostic, not stack-religious
Shopify for most catalogues. Headless (Next.js + Shopify Storefront / Sanity) when the brand brief needs custom storytelling. WooCommerce when there's already a working WordPress operation we shouldn't disrupt. We pick what fits the business, not what flatters our resume.
04
A retainer that scales with the catalogue
Foundation for early DTC brands (~£199/mo: monthly performance reports, one major change). Acceleration for growing storefronts (~£399/mo: A/B tests, PDP iterations, seasonal landing pages). Scale for £1M+ stores (~£799/mo: dedicated capacity, infra-level work, faster response).
Recent work
Frequently asked
Shopify or headless?
Shopify for ~80% of stores under £2M GMV — it's faster to ship, cheaper to maintain, and the ecosystem is solid. Headless is right when the brand brief calls for editorial storytelling that Liquid templates can't deliver, or when product data has to flow through multiple surfaces (apps, retailers, in-store). We'll recommend honestly based on the brief, not based on which we'd rather build.
Can you migrate us off WooCommerce / Magento / a custom build?
Yes — we've migrated stores onto Shopify, off Shopify, and into headless setups. Migration always includes redirect mapping, SEO rank preservation, and a phased cut-over so the store doesn't go dark.
Do you handle the connected stack — email, ads, analytics?
We integrate with Klaviyo, Postscript, Attentive, Meta Ads, Google Ads, TikTok, Pinterest, etc. We won't run your paid campaigns or write your email flows — that's a marketer's job — but the site will talk to your stack cleanly so they have what they need.
What's the smallest engagement?
Foundation at £199/month. Designed for early-stage DTC brands that have launched, are getting orders, and need an experienced eye on monthly performance + one structural change a month. No fixed-term contract.
Talk to a studio that ships e-commerce.
Bring your storefront, your stack, and the metrics that matter. We'll bring the brief, the questions, and an honest read on whether we should work together.