Web Retainer

Also known as: monthly retainer · maintenance retainer

An ongoing engagement for an agreed amount of website care, design or development work, with scope and terms defined in advance.

A web retainer is an ongoing agreement between a business and a studio or freelancer for a defined amount of website work. It can cover care, updates, performance improvements or further development. It can follow a standalone website project or support an existing site.

A useful agreement states the included work, available capacity, price, billing schedule, response arrangements and how changes or cancellation are handled. Additional projects, software costs and usage charges should be identified separately.

The right arrangement depends on the work. A focused project suits a defined deliverable; ongoing support suits recurring needs. At GoSmartR, website projects, ongoing improvements and automation are quoted individually, with the relevant terms set out in the proposal.